Ricardo De Sousa

Ricardo De Sousa is a Senior Lecturer and Course Leader of the MSc Sport Business Management at Sheffield Hallam University (SHU), within the College of Health, Wellbeing and Life Sciences. He holds a PhD from SHU's Sport Industry Research Centre (SIRC) and has taught at institutions like Birmingham City University (BCU). His roles include module development, course leadership, and postgraduate supervision.

Education:

• BSc Sport Coaching and Sport Development, Southampton Solent University
• MSc Sport Business Management, Sheffield Hallam University
• PhD in Sport Events (SHU, 2019/20)

Research Interests:

• Impact of major sporting events on attendee attitudes/behaviors
• Event leveraging and inspiration mechanisms
• Enterprise and innovation in sport management
• Applied professional development in sport leadership

Awards/Certifications:

• FHEA (Fellow of the Higher Education Academy)
• UKAT Recognised Senior Advisor (RSA)
• SEDA accreditation for Supporting Learning

Teaching & Supervision:

• Supervises MSc Sport Business Management projects
• External Examiner at Loughborough University London
• Teaches modules like International Sport Event Management, HRM for Sport Managers, and Work-Based Learning

Labs/Teams:

• Sport and Physical Activity Research Centre (SPARC) at SHU
• Basketball Coach for Team Hallam and Sheffield Hatters