معرفی
Nigel Jones is a Principal Lecturer in the Department of Management at Sheffield Hallam University's Sheffield Business School. He transitioned from a 15-year career in the UK Grocery Industry to academia in 2007, bringing expertise in sales, marketing, and product launches for major brands and retailer own-label products. He teaches undergraduate and postgraduate marketing courses, leads the PG International Business & Marketing programme, and is pursuing a DBA.
Education:
- MSc Food Management, Sheffield Hallam University (2010)
- BA Geography with American Studies (1991)
Research & Industry Links: Focused on marketing strategy and competitive advantage, Nigel collaborates with businesses through Knowledge Transfer Partnerships (KTPs), including projects with Environmental Monitoring Solutions, Mayflower Engineering, and Fosters Bakery. He contributed to developing the Nestlé Corporate Degree tailored to the company's needs and co-presented on graduate recruitment strategies.
Awards:
- University Inspirational Teaching Award (2013, 2015)
Other Roles: Served as an External Examiner at Manchester Metropolitan University (2012–2017) and edited a marketing textbook for Pearson Publishers (2017).
