Bassil Elkadi

Bassil Elkadi serves as a Lecturer in Marketing at the University of San Diego while concurrently holding the position of Senior Director of Product Marketing at Impinj, where he leads global product marketing for the company's RAIN RFID portfolio.

His academic background includes:

• MBA from the University of California Irvine
• BS in Computer Engineering from the University of California San Diego

Elkadi's professional expertise spans Product Marketing, Communications, Public Relations, Business Development and Sales, International Business, New Product Development and Launches, Business-to-Business Strategy and Marketing, Technology Marketing, Marketing Research, and Analyst Relations. He demonstrates exceptional capability in revenue growth, sales pipeline expansion, strategic account development, and end-to-end product launches from concept to full production.

His industry experience includes significant roles at Cypress Semiconductor, Qualcomm, and Adobe, with a proven track record in driving large-scale marketing initiatives, technology adoption, and cross-functional partner enablement programs worldwide.