Debbie Letourneau

Debbie Letourneau is a Continuing Lecturer at the Paul Merage School of Business, University of California, Irvine (UCI), where she teaches in both undergraduate and MBA programs in Marketing and Marketing Research.

Education:

• MBA, University of Wisconsin-Madison
• BBA, University of Notre Dame
• BA, University of Notre Dame

Her research and teaching interests include Strategic Brand Management, Marketing Research, Advertising, and Consumer Behavior. With over 30 years of corporate experience at Fortune 100 companies such as General Mills, ConAgra Brands, and S.C. Johnson Wax, she brings extensive real-world expertise in managing major consumer brands like Yoplait, Glade, Windex, and Raid, including product launches and P&L management for brands with sales between $20M and $500M.

She has been teaching at UCI for eight years and is actively engaged in business education. No recent research articles or scientific awards were mentioned in the profile.

Professional Affiliations:

• Continuing Lecturer, Paul Merage School of Business, UCI

She advises and mentors students in marketing disciplines, though no formal list of graduate students is provided. There is no mention of external research grants or sponsored projects.

Labs and Research Teams: Not specified in the provided text.