معرفی
Debbie Laverie is the Minnie Stevens Piper Professor of Marketing and Supply Chain Management at Texas Tech University’s Rawls College of Business, where she has served since 1995. In addition to her professorship, she has held administrative roles including Senior Associate Dean of the College, Area Coordinator of Marketing, and Director of the Teaching, Learning, and Technology Center.
Education
- Ph.D. in Business Administration – Arizona State University
- MBA in Marketing – University of Notre Dame
- B.A. in Humanistic Studies – Saint Mary’s College
Research Focus
Professor Laverie’s scholarship investigates consumption in everyday life, macromarketing, digital marketing, and the scholarship of teaching and learning. Her work examines how consumers integrate marketing technologies—such as virtual reality, social media, and mobile platforms—into decision-making, while also advancing pedagogical innovation in business education.
Across more than two decades, her research has appeared in premier journals including the Journal of Consumer Research, Journal of Retailing, Journal of Public Policy & Marketing, Journal of Macromarketing, and Journal of Marketing Education. A common thread is the intersection of technology, consumer behavior, and societal welfare, with recent projects exploring sustainable luxury consumption, VR-driven product evaluation, and storytelling’s impact on food waste reduction.
Scientific Awards & Honors
- Chancellor’s Distinguished Teaching Award
- Academy of Marketing Science Outstanding Teacher Award
- President’s Excellence in Teaching Award
- Texas Tech Integrated Scholar Recognition
- Paper of the Year, Marketing Education Review (2021)
Grants & Educational Initiatives
While specific grant dollar amounts are not detailed, Professor Laverie has led curriculum innovations such as integrating industry certifications (Salesforce Trailhead), developing immersive VR modules for marketing courses, and pioneering flipped-classroom and team-based learning environments. She continues to secure internal and external funding to advance experiential learning technologies.
Labs & Collaborative Teams
As former Director of the Teaching, Learning, and Technology Center, she oversaw interdisciplinary teams supporting faculty adoption of emerging educational technologies. She currently mentors junior faculty and doctoral students in the Rawls College’s research community, fostering collaborative projects that bridge consumer behavior insights with pedagogical excellence.
