Victoria Rodner

Victoria Rodner is a Senior Lecturer in Marketing at the University of Edinburgh Business School and Programme Director for the MSc Marketing program. Her research spans brand narratives, arts marketing, religious/spiritual consumption, and macromarketing, with a focus on social phenomena in the Global South, particularly Brazil and Venezuela. She specializes in qualitative methodologies such as grounded theory, autoethnography, and poetic method.

• Academic Role: Senior Lecturer, Programme Director MSc Marketing
• University: University of Edinburgh
• Department: Marketing Leadership, Organisations and Society

Research Themes:
Via longitudinal fieldwork and collaborations, Rodner explores spirit possession in mediunic churches (2019 BA Leverhulme-funded study), queering spiritual discourses, and decolonizing consumer research through Islamic epistemologies. Her recent projects include "Possessing and Being Possessed: Managing Agency in the Liminal Self" (2018-2021) and "Consuming the Skies: Embodied Desire for Flight" (2023-2025). She has published widely in ABS* journals and contributes to the Macromarketing Society as a Board Member.

Scientific Awards & Collaborations:

• Fellow, Higher Education Academy (UK)
• Board Member, Macromarketing Society (USA)
• Collaborations across 10+ countries, including Brazil, Venezuela, and the UK