Wendy Hein

Dr. Wendy Hein is a Senior Lecturer at Birkbeck Business School, University of London, specializing in gender and feminist perspectives in consumer research and marketing. She holds a PhD from the University of Edinburgh and is a Fellow of the Higher Education Academy. Her research focuses on gender equality, transformative consumer research, and innovative methodologies, with contributions to the UN PRME gender equality working group and the FP7 TRIGGER project. She teaches modules like Consumer Behaviour and is Programme Director of the MSc Marketing program. Key awards include the Birkbeck Excellence in Teaching Award (2015) and the Vice Chancellor Teaching Excellence Award (2023/24).

Education:

• PhD, University of Edinburgh, 2010
• PGCE, Birkbeck University of London, 2012
• BA, Dublin City University, 2004

Research Interests:

• Gender equity in marketing and consumer research
• Critical and macromarketing perspectives
• Ethnography and qualitative methodologies
• Sustainability and transformative research

Awards:

• Birkbeck Excellence in Teaching Award (2015)
• Teaching Excellence Award (2023/24)
• Fellow of HEA (2012)

Teaching & Supervision:

• Supervises PhD students on gender, identities, and marketing
• Teaches Consumer Behaviour, Principles of Marketing
• Convenes modules at Birkbeck and University of London

Professional Roles:

• Deputy Head of PG Programmes
• Co-chair of Athena Swan committee
• Member of Macromarketing Society and American Marketing Association

Outreach:

• Consultant for startups and policy initiatives
• Advisory roles in GENMAC and Macromarketing Society