معرفی
Linda Tuncay Zayer is a Professor of Marketing and the John F. Smith, Jr. Chair in Business Administration at the Quinlan School of Business, Loyola University Chicago, where she also serves as Department Chair. Her scholarly work bridges academia, industry, and nonprofit sectors with a focus on transformative perspectives in marketing.
Research Interests: Her research explores the intersections of gender, advertising, consumer culture, and well-being. Key areas include transformative advertising, gender and media representation, storytelling, social media, sustainability, and healthcare marketing. She employs a transformative consumer research lens to examine issues of equity, justice, and social change.
Recent Research Trends: Her recent publications demonstrate a consistent focus on gender inclusivity in advertising, the role of storytelling beyond academia, and the application of intersectional and transformative frameworks to marketing and consumer behavior. She frequently collaborates with an international network of scholars on topics related to gender justice, marketplace rituals, and digital consumer identity.
- Scientific Awards:
- Honorable Mention/Finalist recognition for Best Article of the Year Award, Journal of Advertising
Advising, Grants, and Professional Engagement: While specific students are not listed, her role as a professor and frequent co-author indicates active mentorship. She has received research grants from the American Academy of Advertising and the Association for Consumer Research (Transformative Consumer Research Grant). She is deeply engaged in professional service, serving on editorial boards for journals including Journal of Advertising, Journal of Consumer Psychology, and Advertising & Society Quarterly, and on the policy board for Journal of the Association for Consumer Research. She also serves on advisory boards for the Association of National Advertisers’ SeeHer initiative, GENMAC, and the UN PRME working group on SDG#5 Gender Equality.
Labs and Centers: While not directly affiliated with a specific lab, her work is connected to broader institutional initiatives at Quinlan School of Business such as the Lab for Applied Artificial Intelligence and the focus on responsible innovation, reflecting her interdisciplinary and socially impactful approach.
