معرفی
Dr. Lorna Stevens is a Senior Lecturer in Management Marketing at the University of Bath, affiliated with the Centre for Business, Organisations and Society (CBOS) and the Centre for Qualitative Research. She holds a PhD in Marketing and Consumer Behaviour from Ulster University (2003), focusing on women's experiential consumption of magazines.
Her research expertise spans feminist perspectives in marketing, consumer culture theory, experiential consumption, and qualitative research methodologies. Key themes include gender representation in advertising, embodied experiences, and retail brandscapes. She actively contributes to the UN Sustainable Development Goals through her work on education and gender equality.
Stevens leads the project Weight Stigma after Covid-19: The Role of the NHS’s Better Health Campaign, exploring health marketing and social stigmatization. She has supervised two doctoral students and presented at academic conferences such as GENMAC (2024). Her recent publications emphasize intersectional marketing theory, feminist pedagogy, and qualitative research frameworks.
She collaborates with global researchers on topics like spirituality in marketing and gender-queer studies. Her work is published in journals like Journal of Retailing, Marketing Theory, and Journal of Marketing Management, with a focus on advancing critical feminist scholarship in marketing.
