معرفی
Iina Ikonen is an Assistant Professor at the University of Bath, affiliated with the Centre for Business, Organisations and Society (CBOS). Her research focuses on marketing's impact on consumer well-being, particularly in healthy food consumption and product presentation. She holds a PhD from Vrije Universiteit Amsterdam (2021), an MSc in Management from Stockholm School of Economics (2015), and a BSc in Economics and Business Administration from the University of Turku (2012).
Her work examines consumer responses to nutrition labels, pricing strategies, and product imagery. Notable contributions include studies on size-inclusive fashion retail and sustainable energy consumption using AI-driven behavioral insights. She received the 2022 American Marketing Association Retail and Pricing Special Interest Group Award for her research.
Ikonen collaborates with organizations like Athena Infinite Spirit Ltd via a KTP project funded by Innovate UK (2023–2025). Her publications appear in the Journal of the Academy of Marketing Science and at conferences such as the Association for Consumer Research. She actively peer reviews for journals like the Journal of Advertising and European Journal of Marketing and has conducted visiting research at the University of Bristol.
