معرفی
Jenna Drenten is a Professor of Marketing and Senior Associate Dean for Graduate Programs and Faculty Affairs at the Quinlan School of Business, Loyola University Chicago. She is a leading scholar in digital consumer culture, focusing on how social media platforms mediate identity, gender, and consumption ideologies.
- PhD in Marketing, University of Georgia
- BS in Integrated Marketing Communication, Winthrop University
Her research explores the sociocultural dynamics of digital technologies, including influencer marketing, virtual celebrities, platformization, and the commodification of attention. She specializes in qualitative social media research methods and investigates how digital culture shapes consumer behavior across platforms like Instagram, TikTok, and Cameo.
Her recent publications span themes such as gender inequality in gaming, digital financial platforms, transgender consumer marginalization, and feminist academic organizing. Her work appears in top journals including Journal of Consumer Research, Journal of Advertising, and New Media & Society.
- Associate Editor, Journal of Advertising Research
- Communications Chair, GENMAC: Gender, Markets, and Consumers
- Steering Committee, Center for Textual Studies and Digital Humanities
- Associate Board Member, Chicago Public Library Foundation
She has received multiple honors, including Loyola University’s Faculty Member of the Year (2023) and Researcher of the Year (2023), and has been featured in The Wall Street Journal, Financial Times, and The Washington Post. She teaches courses in marketing, integrated marketing communications, and brand storytelling at both undergraduate and graduate levels.
Drenten mentors students and advances ethical standards in digital research, contributing to the development of qualitative methodologies in consumer research. She is actively involved in academic service, editorial roles, and community leadership.
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