Shabnam Azimi

Shabnam Azimi is an Associate Professor of Marketing at the Quinlan School of Business, Loyola University Chicago, where she teaches undergraduate and graduate courses in digital marketing, digital marketing analytics, and research methods in marketing.

Her research focuses on consumer judgment and decision-making, particularly how online information and individual differences influence behavior. Key areas include procrastination, fake online reviews, and valence asymmetry—especially the heightened impact of negative fake information.

Her recent publications appear in top-tier journals such as the Journal of the Academy of Marketing Science and Journal of Advertising. The body of her work reveals a consistent interest in how digital environments shape consumer vulnerabilities, trust, and decision biases. She investigates both cognitive mechanisms and contextual factors affecting online behavior.

Scientific Awards:

• Marketing Professor of the Year Award - Student Choice, Northeastern Illinois University (2015)
• Best Research Paper Award, Direct/Interactive Marketing Research Summit by Marketing Edge (2013)
• Outstanding Doctoral Student Researcher Award, University of Massachusetts Amherst - Isenberg School of Management (2011)

She advises on consumer behavior research and has contributed to editorial boards of Journal of Consumer Marketing, Journal of Business Research, and Journal of Consumer Behaviour. She is an active member of the American Marketing Association and Academy of Marketing Science. Her work is supported by her strong methodological background and interdisciplinary approach.

Dr. Azimi leads research on digital consumer behavior and is involved in ongoing projects examining trust in online platforms, review authenticity, and psychological drivers of online engagement.