معرفی
Snehasish Banerjee is a Professor in Marketing at the School for Business and Society, University of York. He previously held roles as Senior Lecturer and Lecturer in Marketing at the York Management School. His interdisciplinary research bridges technology and human behavior, focusing on digital marketing, fake news, online consumer behavior, and AI applications. He leads the Marketing, International Business and Entrepreneurship (MIBE) group and serves on the editorial board of Internet Research.
Education: PhD (Information Studies) and MSc (Information Systems) from Nanyang Technological University, Singapore; B.Tech (Computer Science) from West Bengal University of Technology, India.
Research Interests:
- Authentic vs. fake online reviews
- Healthcare rumor dynamics
- AI in decision-making
- Consumer behavior in e-commerce
- Human-technology interaction
Notable Awards: 2014 Outstanding Paper Award (Journal of Knowledge Management), 2016 Outstanding Contribution in Reviewing Award (Computers in Human Behaviour), and multiple editorial recognitions.
Grants & Projects: Principal Investigator of the British Academy-funded project on Older people’s online information consumption (2020–2022) exploring pandemic-era digital behavior.
Labs/Teams: Collaborates with interdisciplinary teams on projects like Human-Robot Interaction and Older People’s Online Information Consumption, producing datasets published on UK Data Service and Zenodo.
