Anjan Pal

Anjan Pal is Lecturer in Marketing at University of York's School for Business and Society, specializing in digital consumer behavior and social media analytics.

Education: PhD in Information Studies (Nanyang Technological University), M.Sc. in Computer Technology (Jadavpur University).

Research: Online rumor dynamics, AI in consumer decision-making, digital advertising effectiveness, and platform engagement strategies. Current projects examine AI recommendation trust and viral rumor rebuttals.

Editorial roles: Associate Editor for Electronic Commerce Research and Global Business Review. Recognized with ASIS&T Best Reviewer Award (2023).

Teaching: Digital marketing strategy, ethical marketing, and marketing analytics at undergraduate and postgraduate levels.