معرفی
Dr. Shrabastee Banerjee is an Assistant Professor of Marketing at Tilburg University's School of Economics and Management, researching digital platforms, e-commerce, and user-generated content. Her work examines consumer behavior in online environments.
Research interests include:
- Platform economics and monetization strategies
- AI applications for customer feedback analysis
- Q&A and review system interactions
- Social media-based learning platforms
Recent publications explore platform entry costs, AI-driven feedback systems, and educational technology solutions. Methodologies employ empirical analysis, field experiments, and machine learning across diverse digital contexts. Publications demonstrate consistent focus on platform design implications for consumer engagement and educational access.
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