معرفی
Zhanfei Lei is an Assistant Professor of Operations & Information Management at the Isenberg School of Management, University of Massachusetts Amherst. His research focuses on user-generated content, biases in decision-making, and electronic commerce, with an emphasis on understanding how online reviews and consumer behavior interact in digital markets.
- Education:
- Ph.D. in Information Technology Management, Georgia Institute of Technology
- M.S. in Information Sciences, University of Pittsburgh
- Bachelor of Management in Information Management and Information Systems, Nanjing University
Lei investigates biases and heuristics in consumer decision-making, particularly exploring how cognitive processes influence trust in online word-of-mouth and selective exposure to reviews. His work bridges information systems, marketing, and behavioral economics, with applications in e-commerce optimization and digital strategy.
Publications consistently examine themes like persuasive power of reviews, attentional focus effects, and consumer psychology. His research contributes to understanding dual-process theories in digital contexts and improving platform design for user engagement.
No scientific awards are listed in the provided text. Advising and grants are not detailed here, though his CV may contain further details. He teaches courses in information systems, database management, and business analytics.
