معرفی
Aidan J Kelly is a Senior Lecturer in Marketing at the Royal Docks School of Business and Law, University of East London. He serves as Course Leader for the MSc Marketing program since September 2022, having joined UEL in July 2009. His teaching portfolio includes modules on Integrated Marketing Communications, Consumer Research, and Research Methods for Business. His research focuses on advertising theory, consumer behavior, and cultural branding, with recent projects exploring vinyl record collections and polysemic interpretations of online advertising campaigns. Methodologically, he emphasizes grounded theory in marketing research.
External roles include Editorial Advisory Panel membership for Business Research Methods (5th Ed.), external programme validator at Northumbria University and University of Greenwich, and former External Examiner for Henley Business School's MBA programme (2012–2016). Collaborative international work includes academic programme validation with AKMI Metropolitan College (Greece) and Ain Shams University (Egypt).
Research interests span consumer research, advertising ethics, and brand activism. Notable publications include analyses of racial representation in advertising and investigations into brand ephemera's role in consumer culture. His work bridges theoretical frameworks with practical applications in marketing strategy and cultural analysis.
Teaching responsibilities include supervising undergraduate and postgraduate projects, with a focus on applied business research. He actively contributes to marketing academia through editorial roles, conference participation, and peer-reviewed publications across leading journals like Journal of Macromarketing and Advertising & Society Review.
