معرفی
Lia Zarantonello is a Professor of Marketing at Roehampton University's Faculty of Business and Law. Previously, she held academic roles at the University of Bath School of Management, IÉSEG School of Management, Bocconi University, and LUISS University, with visiting appointments at Columbia University, the University of Michigan, and Nanyang Technological University. Her research focuses on brand management and consumer psychology, particularly brand experience, consumer emotions, and well-being. She has authored over 46 publications in leading journals like the Journal of Marketing and Journal of Consumer Psychology, co-authored the Handbook of Brand Management Scales, and serves as an Associate Editor for Journal of Business Research and Italian Journal of Marketing.
Education: BA, MA, PhD (specific institutions not detailed in text). External roles include External Examiner positions at Regent's University (2024–), Kingston University (2021–2024), and Leeds University (2016–2020).
Research Interests: Brand experience measurement, consumer emotions in marketing, scale development for brand metrics, and advertising effectiveness across cultures. Key themes include cross-country studies on brand love, the impact of nostalgia in advertising, and ethical implications of brand transgressions in social media.
Recent Articles: Recent work explores brand transgressions related to diversity/equity/inclusion, the role of mindfulness in consumer well-being, and cross-cultural analyses of brand love. These studies highlight her focus on contemporary issues like DEI, digital engagement, and technological consumption experiences.
Awards: Multiple Emerald Literati Awards (2017, 2021) for outstanding papers and editorial contributions. Notable recognition includes the 2022 Best Paper Award and sustained excellence in editorial roles across top-tier journals.
Advising & Grants: Supervises PhD students at Roehampton and has 2 documented supervised works (specific grants not detailed). Editorial leadership includes roles at Journal of Interactive Marketing, Journal of Advertising Research, and International Journal of Consumer Studies.
Labs/Teams: Affiliated with the Centre for Sustainability and Responsible Management at Roehampton, focusing on ethical branding and consumer-centric strategies. Collaborations span universities in Europe, North America, and Asia, emphasizing global research networks.
