معرفی
Alessandro Maria Peluso is a Full Professor of Business Management at the University of Salento, Department of Economic Sciences. He is actively involved in research, teaching, and academic service, with a strong international presence through collaborations and editorial roles.
Research Interests:
- Consumer Behavior
- Tourist Behavior
- Marketing Communication
- Branding
- Business Management
His scholarly work explores psychological and behavioral aspects of consumer decision-making, particularly in digital, luxury, and sustainable contexts. He investigates emotional drivers such as shame, self-expression, and perceived age, and their impact on consumption patterns.
Publication Trends: His recent articles (2012–2021) span top journals in marketing and consumer research. Key themes include AI in marketing, sensory experiences, green consumption, luxury branding, and social media engagement. The research integrates behavioral psychology with marketing strategy, emphasizing cognitive processes, emotional appeals, and cross-cultural dynamics.
Scientific and Professional Affiliations:
- Associate Editor, Journal of Business Research
- Editorial Review Board, Psychology & Marketing
- Editorial Review Board, Journal of Hospitality and Tourism Technology
- Member, Academy of Marketing Science
- Member, Association for Consumer Research
- Member, European Academy of Marketing
- Member, Italian Marketing Society
- Member, Italian Management Society
Teaching and Advisory Roles: Prof. Peluso teaches Business Management and Tourist Destination Marketing at the University of Salento. As an Adjunct Professor at LUISS University and LUISS Business School, he contributes to programs in sustainability, customer analytics, and marketing strategies. While specific advisees are not listed, his extensive co-authorship network suggests active mentorship and collaboration.
Collaborative Research: He maintains a broad international research network, collaborating with scholars from institutions in the USA, UK, Germany, France, China, and across Europe, particularly through co-authored publications in leading journals and conferences.
