معرفی
Anat Keinan is an Associate Professor of Marketing at the Questrom School of Business, Boston University. She earned her Ph.D. in Marketing with distinction from Columbia Business School and previously served on the faculty at Harvard Business School for over a decade. Her research spans branding, symbolic consumption, luxury marketing, consumer well-being, and ethical consumption.
Her research interests focus on how consumers derive meaning from brands and experiences, particularly in contexts of status, authenticity, and self-control. She explores symbolic consumption, the psychology of luxury, and how consumers make ethical and meaningful choices. Her work investigates the signaling value of time, the underdog effect in branding, and the emotional and social consequences of nonconformity.
The 15 most recent publications highlight a consistent focus on identity, status, and consumer psychology, often bridging marketing with social psychology. Her work frequently appears in top journals such as the Journal of Consumer Research and Journal of Marketing Research, covering themes like status pivoting, impostor syndrome in luxury consumption, and the red sneakers effect. The articles reflect a deep engagement with behavioral pricing, meaningful choice, and products as signals of identity.
- Ferber Award for research on collectable experiences
- AMA Erin Anderson Award for Emerging Female Marketing Scholar and Mentor
- Top 50 most productive Scholar (American Marketing Association, twice)
- Journal of Consumer Research best paper award finalist (2009, 2014, 2017, 2020, 2023, 2024)
- Marketing Science Institute Young Scholar
- 2020 MSI Scholar
- Harvard Business School Wyss Award for Doctoral Mentoring
- Jakurski Family Associate Professor Chair at Harvard Business School
Professor Keinan has advised doctoral students and mentored early-career scholars, receiving the Wyss Award for Doctoral Mentoring at HBS. Her research has been supported by recognition from the Marketing Science Institute and has influenced both academic and managerial audiences. Her HBS case studies on branding and luxury marketing are part of the Premier Case Collection. She currently serves as an Associate Editor at the Journal of Consumer Research.
Her research has been curated in JCR’s special collections on “Products as Signals,” “Meaningful Choice,” and “Behavioral Pricing,” indicating leadership in these domains. She has not explicitly mentioned leading a lab, but her collaborative work and editorial role suggest active team-based research.
