معرفی
Bruno Kocher is a full professor at the Faculty of Economics, University of Neuchâtel, specializing in luxury marketing and brand management with a digital focus. He previously served as an assistant professor at HEC Paris and HEC Lausanne.
- Doctoral Thesis at HEC Lausanne
- Postdoctoral Research at Baruch College, CUNY
His research explores the intersection of luxury branding, technology, and consumer behavior, with recent work on generative AI in eco-feedback systems and digital signaling of status. Publications span top journals like Journal of Marketing and Organizational Behavior and Human Decision Processes.
Bruno Kocher has received grants from the Swiss National Science Foundation and has published extensively on luxury consumption, marketing communication, and gamification in humanitarian contexts. His teaching includes courses on marketing management, globalization, and communication strategies.
- Swiss National Science Foundation Scholarship
Contact: bruno.kocher@unine.ch
