Desmichel Perrine

Perrine Desmichel is an Assistant Professor at ESCP Business School specializing in Marketing. She focuses on experimental research, consumer behavior, and status-driven consumption.

• Master’s degree from HEC Paris
• PhD from University of Lausanne
• Postdoctoral Program at Kellogg School of Management (Northwestern University)

Her research interests span conspicuous consumption, social hierarchy dynamics, and luxury goods psychology. Her recent publications examine:

• Costly signaling mechanisms in luxury consumption
• Hierarchy-based consumption patterns
• Social rank decoding from possessions
• Temporal aspects in luxury signaling
• Health-luxury trade-offs

She serves as Co-Director of GRAIL (Global Research Alliance In Luxury) and has published in leading journals like Journal of Consumer Research and Organizational Behavior and Human Decision Processes. Contact: pdesmichel@escp.eu