Marina Leban Jacobsen

Marina Leban Jacobsen is an Assistant Professor in Marketing at the University of the Faroe Islands, Faculty of History and Social Sciences. She holds a PhD in Business Administration (Marketing) from ESCP Business School, an MSc in Organizational and Social Psychology from LSE, and a BA in Psychology from University of Tours.

• PhD (2020): ESCP Business School
• MSc (2014): London School of Economics
• BA (2013): University of Tours

Her research focuses on Digital Consumer Behavior, Consumer Culture, and Tourism in Micro-societies. Key projects include: ethical social media influencer marketing, sustainable tourism in the Faroe Islands, digital afterlife marketing ethics, and transformative consumer research for societal impact.

Recent publications span topics in Tourism Management, Journal of Business Ethics, and Journal of Business Research, with notable work on mindful luxury consumption, fractional 'as-a-Service' models, and influencer ethics. Her research aligns with UN Sustainable Development Goals, particularly in responsible consumption and tourism.

• 2021: Best Thesis in Management, University of Paris Chancellery

She has supervised over 30 bachelor projects, 2 bachelor theses, and 11 master theses since 2016. As a Fellow of Higher Education Academy (FHEA), she teaches courses including Introduction to Psychology and Sociology, Introduction to Marketing, and Social Media Management.