معرفی
Sze Hock Lim serves as a Lecturer in the Department of Marketing at the School of Business, University of San Diego. He holds an MBA from Quantic School of Business & Technology and a BA from the National University of Singapore, bringing over two decades of international marketing leadership to his academic role. Currently based in the United States, he simultaneously serves as Marketing Analytics Director at a leading agency, guiding data-driven client strategies while teaching applied marketing concepts.
His educational background includes:
- MBA, Quantic School of Business & Technology
- BA, National University of Singapore
Mr. Lim's expertise spans critical marketing domains including brand strategy for global consumer brands like Gap and Banana Republic, luxury beauty launches (Dr. Barbara Sturm, diptyque), and cross-functional leadership in competitive Southeast Asian markets. His research interests emphasize the integration of analytics with traditional marketing disciplines—digital marketing, consumer behavior, influencer strategies, and new product development—drawing directly from his experience spearheading market entries across Singapore, Malaysia, and Indonesia.
He teaches MKTG 300 with office hours held Wednesdays from 5:30 pm to 6:00 pm in KCBE 320 by appointment. While the text specifies his industry leadership in sales, business development, and public relations, it does not detail formal student advising relationships, research grants, or laboratory affiliations, though his cross-functional team management experience informs practical classroom applications.
