Stefan Hock

Stefan Hock is an Associate Professor in the Department of Marketing at the University of Connecticut. His research focuses on consumer decision-making and firm performance, with a particular emphasis on behavioral economics, crisis management, and digital marketing dynamics.

• PhD in Marketing from Virginia Tech
• Diplom-Kaufmann from Ludwig Maximilian University of Munich

His work explores how technological interfaces (e.g., smartphones) and environmental factors (e.g., crowding) influence consumer choices. He has published extensively in top-tier journals like Journal of Consumer Research, Management Science, and Strategic Management Journal, often examining product recall strategies, brand equity impacts, and gamification techniques.

Hock teaches consumer behavior and marketing principles at the undergraduate level, and marketing management in UConn's Executive MBA program. Prior to his academic career, he worked as an accountant at Deloitte in Munich and as a strategy consultant at Aon Hewitt in Chicago, bringing practical insights to his research and teaching.