معرفی
Dr Anthony Grimes is a Senior Lecturer in Marketing at the Sheffield University Management School, specializing in consumer behavior psychology, behavioral science, and services marketing. His research explores non-conscious consumer processes, CSR advertising, recovery capital, and environmental product claims.
- Affiliation: University of Sheffield (Management School, Department of Marketing and Creative & Cultural Industries)
- Leadership: Director of the BRISTT research cluster
Education:
- BA (Hons) in Business Studies from Sheffield Hallam University
- MSc in International Marketing from Sheffield Hallam University
- PhD in Consumer Psychology from the University of Hull
His publications span journals like Journal of Service Research, European Journal of Marketing, and Sociology, with recent work on recovery housing, service robotics, and CSR advertising. His teaching includes marketing management, consumer behavior, and research methods at undergraduate, postgraduate, and executive education levels across the UK, Middle East, and South America.
Research Trends: Recent work integrates behavioral science with recovery ecosystems, CSR communication dynamics, and service innovation in technology-driven environments.
