معرفی
Dr. Ria Wiid is a Senior Lecturer in Marketing at the University of Worcester's Department of Marketing and Enterprise. She holds a PhD in Industrial Economics and Management (KTH Royal Institute of Technology, Sweden), an MBA in Strategic Marketing and IT Planning (Wits Business School, South Africa), and a BA in Maths (University of Johannesburg). Before academia, she worked in corporate and entrepreneurial roles across IT, Hospitality, Financial Services, and Distribution industries. Her teaching focuses on digital marketing, integrated marketing communications, and research methodology, with a particular emphasis on real-world business case studies and simulations. She leads modules in Customer Relationship Management (L6) and Marketing Management (L7 MBA/MSC).
Ria's research interests include marketing communications, branding, social media strategy, value co-creation, customer experience, and consumer behavior. She actively contributes to the Managing Operations Risk and Sustainability (MORS) and Customer Interaction (CI) research groups. Her doctoral supervision topics encompass digital marketing strategies, brand communities, crisis management, and university-industry partnerships. She has served as an external examiner for 4 DBAs and 3 PhDs, and an internal examiner for 2 DBAs.
Her consulting expertise spans marketing communications strategy implementation, branding strategy development, and customer portfolio/value management. She integrates her industry experience with academic rigor, emphasizing practical application in teaching and research.
