معرفی
Maria Cristina Cito is an Associate Professor of Practice in Brand and Communication at SDA Bocconi School of Management, Bocconi University. She serves as Program Coordinator for the FT MBA and directs executive programs including Customer Experience Management, Product Management, and Communicating to Create Value. Her faculty roles extend to the FT MBA, EMBA, GEMBA, MAMA programs, and SDA Bocconi Asia Center in Mumbai.
Her academic background includes:
- Cum laude degree from Bocconi University
- PhD in General Management from Alma Mater Studiorum, University of Bologna
- International Teachers Program (ITP) at INSEAD Paris
- Visiting Professor at Rotterdam School of Management
Professor Cito's research centers on consumer behavior dynamics, specifically examining how emotions shape consumer experiences and how personal identity influences value proposition preferences. Her work bridges psychological theory with practical marketing applications, addressing contemporary challenges in brand strategy and communication effectiveness across diverse contexts from luxury philanthropy to rural emerging markets.
Her publication portfolio reveals a cohesive research trajectory focused on identity-driven consumption patterns, emotional triggers in arts marketing, and practical sales management frameworks. Recent work explores artification-based brand philanthropy and material consumption preferences, while earlier studies investigate repurchase behaviors in performing arts and rural market penetration strategies, demonstrating methodological versatility across qualitative and quantitative approaches.
She has earned significant recognition including:
- Research Grant from the Marketing Science Institute (2017)
- Case Center Scholarship for brand sustainability research in food industry
As an educator, Professor Cito leads multiple executive programs at SDA Bocconi, with her grant-funded research directly informing curriculum development in sustainable marketing practices and consumer behavior analysis. Her industry collaborations with organizations like Rio Mare demonstrate applied research impact.
