Andrea Rurale

Andrea Rurale is a Lecturer in the Department of Marketing at Bocconi University. He serves as Director of the Master in Arts Management and Administration (MAMA) at SDA Bocconi and has collaborated with major enterprises on research and education projects.

• Education: Degree from Bocconi University, PhD in Marketing from Universitat de València.

His research focuses on cultural marketing, consumer behavior, experiential marketing, CRM, and marketing communication. Recent work explores the intersection of luxury fashion with art, non-profit partnerships, and well-being in arts philanthropy. Publications appear in journals like Psychology and Marketing.

Andrea has held Visiting Professor roles at Simon Fraser University, Tinsgua University, SMU, UTS, and Universidad de Aguascalientes. He also leads FAI Lombardia and the Monteverdi Conservatory in Cremona, highlighting his commitment to cultural preservation and education.