معرفی
Deborah Bowe is a Senior Lecturer at Bath Business School, Bath Spa University, and serves as the Course Leader for the BA (Hons) Marketing program launched in 2023. She specializes in marketing communications, branding, sustainability marketing, and the role of packaging in brand strategies.
- Master's in Business Administration (MBA), SDA Bocconi Business School, Milan, Italy
- BA (Hons) Marketing, The University of Huddersfield
Her research focuses on sustainability in packaging, its role in brand positioning, and guiding consumers toward eco-conscious choices. She integrates experiential learning into her teaching and has designed key modules such as Principles of Marketing and Digital Marketing.
Deborah is a co-founder of Brand Collab, a branding consultancy, and advocates for 'Marketing for Good.' She actively mentors placement students and manages the school's social media as the Business School's Social Media Champion.
- Certified Management and Business Educator (CABS)
- Fellow of the Higher Education Academy (FHEA)
- Member of the Chartered Institute of Marketing (CIM)
