معرفی
Luca De Meo serves as a Marketing Fellow at SDA Bocconi School of Management, Bocconi University, Milan, specializing in strategic marketing and brand innovation. He holds a foundational Degree in Business Administration from Bocconi University earned in 1992.
Education
- Degree in Business Administration, Bocconi University, Milan (1992)
Research Focus
His scholarly work centers on Marketing and Brand management, examining how brands navigate organizational transformation and market evolution. De Meo investigates the interplay between adaptive branding strategies and long-term business resilience, emphasizing practical applications in dynamic economic landscapes.
Publication Trends
His 2023 article in Economia & Management, \"La parola d’ordine è trasformazione\", exemplifies his focus on transformation as a core business imperative, linking strategic marketing decisions to systemic change. This work reflects broader trends in contemporary marketing research where brand agility and strategic reinvention dominate scholarly discourse.
حوزههای پژوهشی
