معرفی
Lewis Smith is a Lecturer in Marketing at Brunel Business School, part of Brunel University London within the College of Business, Arts and Social Sciences. He joined in 2024, bringing expertise in business and marketing history, corporate heritage, and public and third-sector marketing. His research focuses on state-owned industries, particularly in transport and energy sectors in post-war Britain.
- PhD in History, University of Essex
- MA, BA
- Fellow of the Higher Education Academy
His research explores the historical development of marketing in nationalized industries, including British Rail, BOAC, and the energy sector. He investigates how these organizations communicated with the public, shaped corporate identity, and marketed modernity and economic development.
Lewis teaches and leads key modules such as "Corporate Brand Heritage" and "Marketing Communications," and contributes to courses on consumer behavior, international marketing, and marketing principles. He is an active researcher with recent publications in leading journals such as Business History, Enterprise & Society, and Journal of Transport History, reflecting a consistent focus on historical marketing strategies in public-sector enterprises.
His recent publications reveal a strong thematic trend in analyzing how public institutions used marketing to construct narratives of progress, national identity, and social responsibility during the 20th century, particularly in transport and aviation.
- Fellow of the Higher Education Academy
Lewis supervises PhD students in areas including business and marketing history, public and third-sector marketing, and corporate brand heritage. He is also the convenor of the Transport and Mobility History Seminar at the Institute of Historical Research, indicating active engagement in scholarly networks and research leadership. While specific grants are not mentioned, his ongoing publications and seminar convenorship suggest active research funding or institutional support.
Lewis is involved with the Institute of Historical Research as convenor of the Transport and Mobility History Seminar, demonstrating leadership in a key academic network focused on the historical dimensions of transport and mobility.
