معرفی
Yiwen Chen is an Assistant Professor in the Department of Marketing at San Francisco State University's College of Business. She holds a Ph.D. in Marketing from the University of Missouri and has academic background from institutions in the United Kingdom and China.
Her research centers on digital and platform marketing, with a specialized focus on social media influencers, consumer behavior in online marketplaces, and team dynamics in entrepreneurial ventures. She actively publishes in top-tier marketing and business journals.
The analysis of her recent publications reveals a strong trajectory in understanding digital influence, social commerce ecosystems, and entrepreneurial resilience. Her work bridges marketing theory with practical applications in AI and educational technology.
She has secured multiple research grants, including a $200,000 project on AI integration in higher education, demonstrating her leadership in emerging technological applications in marketing education. While no specific advisees are listed, her collaborative research indicates active mentorship and team-based scholarship.
Dr. Chen is involved in several funded research initiatives, such as the Customizable AI Integration in Higher Education project and the SFSU Climate HQ Mini Grant, reflecting her commitment to innovation and sustainability in academic and digital environments.
