معرفی
Dr. Li Chen is an Associate Professor of Marketing at Suffolk University. Her research focuses on marketing strategy, digital marketing, and global marketing with an emphasis on social media influencers, sponsored content strategies, and online marketplace dynamics. She has been recognized with a 2021 Rosenberg Institute Research Grant.
Dr. Chen holds a PhD from the University of Missouri, an MBA from Tulane University, and a BMED from Jiangxi University of Traditional Chinese Medicine. Her work explores how digital platforms influence consumer behavior through sponsored content customization, influencer authenticity, and collaborative strategies in social commerce.
Her recent articles analyze the conditional effects of product attribute descriptions in influencer videos, video customization impacts on shares, and entrepreneurial persistence in online marketplaces. These studies highlight trends in leveraging digital channels for strategic marketing and understanding consumer engagement mechanisms.
- Awards: Rosenberg Institute Research Grant (2021)
- Teaching: Courses include Marketing Policies, Business Research, and Consulting Projects.
- Labs/Teams: Engaged in interdisciplinary digital marketing research initiatives.
