معرفی
Andrew N. Smith is an Associate Professor of Marketing and Director of the Master of Science in Marketing Program at Suffolk University's Sawyer Business School. He holds a PhD from York University and degrees from Queen’s University. His research focuses on new media, consumer behavior, and marketing technology, addressing topics like online trust, influencer economics, and augmented reality. He has published in top journals like the Journal of the Academy of Marketing Science and received awards including the Business Horizons Best Paper Award (2016). Dr. Smith teaches courses in marketing research, social media marketing, and qualitative methods, emphasizing experiential learning. He has secured grants from the Sawyer Business School and SSHRC, and his professional experience includes advising multinational clients like Kellogg’s and Wrigley.
- Education:
- PhD in Business Administration (Marketing), York University (Schulich School of Business)
- MSc in Marketing, Queen’s University (Queen’s School of Business)
- BComm in Commerce, Queen’s University
Research Interests: Dr. Smith’s work explores the intersection of technology and consumer behavior, including:
- Digital engagement strategies and influencer monetization
- Social media firestorms and brand resilience
- Augmented reality applications in marketing
- Consumer trust in online reviews
- Racial equity in digital markets
- Awards & Grants:
- Sawyer Business School Research Grant (2021)
- Peer Teaching Award (2021)
- Dean’s Faculty Excellence Award for Research
- SSHRC and Massachusetts Gaming Commission grants
Advocacy & Impact: His work bridges academia and industry, with practical insights derived from client-sponsored projects and market research collaborations. Current initiatives include exploring racialized markets and the creator economy’s economic structures.
