معرفی
Ethan Pancer is an Associate Professor and Sobey Professor in Marketing at the Sobey School of Business, Saint Mary’s University. He specializes in impression formation, digital innovations, and social media’s impact on consumer behavior. His work has been published in journals like the Journal of Consumer Psychology and Journal of Business Ethics, and he has secured multiple SSHRC grants. Pancer is recognized for excellence in teaching, receiving the Stewart Medal, and was named one of the '40 Most Outstanding B-School Profs Under 40' by Poets & Quants (2017).
He earned B.Com., M.Sc., and Ph.D. degrees in Marketing from Queen’s University’s Smith School of Business. His teaching focuses on Marketing Management, Consumer Behavior, and Entrepreneurship. Pancer advises early-stage companies and collaborates with organizations like IBM and Rogers Communications. His research explores automation in restaurants, crowdfunding success predictors, and viral social media dynamics, emphasizing ethical and psychological dimensions of modern marketing practices.
- Education: Ph.D., M.Sc., B.Com. in Marketing, Queen’s University
- Awards: Stewart Medal (2017), Poets & Quants Recognition (2017)
- Grants: Multiple SSHRC grants
Pancer’s work bridges academic rigor and industry relevance, addressing how digital tools and social media shape modern consumer behavior. His lab focuses on topics like algorithmic engagement prediction and ethical marketing strategies in automated systems.
