معرفی
Jodie Whelan serves as an Associate Professor of Marketing within the School of Administrative Studies at York University's Faculty of Liberal Arts & Professional Studies, maintaining an active office at Atkinson College (Room 206) with direct contact availability.
Her academic credentials include:
- PhD from Richard Ivey School of Business, Western University
- BComm from Smith School of Business, Queen's University
Professor Whelan's research program critically examines how childhood environments and attachment patterns shape adult consumer decision-making processes and brand relationships. Her interdisciplinary approach bridges marketing theory with psychological frameworks to investigate foundational influences on consumer behavior, particularly focusing on long-term impacts of early-life experiences.
Her distinguished recognition includes:
- Vanier Canada Graduate Scholarship (Canada's most prestigious doctoral award)
She actively engages with media inquiries regarding her research, demonstrating commitment to public scholarship and knowledge dissemination within consumer psychology and marketing disciplines.
