Adam Slobodzian

Adam Slobodzian is an Assistant Professor at the Edwards School of Business, University of Saskatchewan. He holds a PhD from Queen's University, an MSc and BComm from the University of Saskatchewan.

His research focuses on Consumer Culture Theory (CCT), exploring collective consumption practices, consumption rituals, and sociocultural aspects of branding. Key interests include how consumer groups shape market evolution through rituals and how brand communities form narratives. His work appears in Marketing Theory and the Journal of Current Issues and Research in Advertising, with conference presentations at the Association for Consumer Research and Consumer Culture Theory Conferences.

Teaching includes Advanced Consumer Behavior (MKT 803), Marketing Research (COMM 357), Branding (COMM 458), and Introduction to Marketing (COMM 204). No grants or lab affiliations are explicitly detailed in the text.