Mary Swaffield

Mary Swaffield is a Sessional Lecturer in the Marketing and Behavioural Science Division at the UBC Sauder School of Business. She holds a B. Comm from Queen's University and an MBA from INSEAD. With over 15 years of professional experience in marketing and advertising, her career spans roles at L’Oreal (London), Unilever Canada (Toronto), and an advertising design firm in Vancouver. She currently teaches Comm 469: International Marketing and Comm 296: Introduction to Marketing.

Her expertise lies in marketing strategy, consumer behavior, and cross-cultural business practices. She focuses on bridging academic theory with real-world applications through case studies from multinational consumer goods industries.

Mary’s professional background emphasizes practical insights into branding, advertising, and market analysis, which she integrates into her teaching.