Cluny South

Cluny South is a Sessional Lecturer in the Marketing and Behavioural Science Division at the UBC Sauder School of Business. She holds a B.A. (Honours) from Central Saint Martins in London and a PhD from the University of British Columbia.

With over 15 years of industry experience, Cluny has worked in TV Production, Advertising, BBC Educational Research, and Factual Programming. Since relocating to Canada in 2009, she has conducted marketing research for organizations like the BC SPCA, Canadian Wildlife Service, and BC Hydro while completing her PhD. She now works as a freelance marketing researcher in Vancouver.

Her research focuses on pro-social consumer behavior, cause marketing, ethical marketing, sustainability, conservation strategies, and human-animal interaction studies. She applies these interests to corporate social responsibility and environmental policy contexts.