Scott Cowley

Dr. Scott Cowley is an Associate Professor of Marketing and Director of the Digital Marketing Program at the Haworth College of Business, Western Michigan University. His primary affiliation is the Department of Marketing within the Haworth College of Business. He specializes in digital marketing education, influencer marketing strategies, and student academic success in marketing programs.

Research interests include curriculum development for digital marketing, student perceptions of marketing degrees, and the integration of industry certifications into academic programs. He explores topics like online consumer behavior, social media strategies, and SEO optimization through video content. His work bridges academic theory with practical marketing applications in evolving digital landscapes.

Recent publications focus on trends in marketing education, including influencer marketplace integration, student sense of belonging, and the impact of review credibility in e-commerce. His research highlights the importance of aligning academic programs with industry needs, as seen in studies about digital marketing certifications and social media campaign effectiveness.

Dr. Cowley’s work is characterized by a focus on pedagogical innovation and real-world marketing challenges. His office is located in Schneider Hall, and he actively contributes to advancing the digital marketing curriculum at Western Michigan University.