معرفی
Yang Pan is an Assistant Professor of Marketing at the DeGroote School of Business, McMaster University. Her research bridges digital marketing, finance, and retail analytics.
- Focus areas: Livestream e-commerce, Sponsored video engagement, Customer-company relationships, Cybersecurity training, and Pricing power analysis.
Her work has been funded by the SSHRC and appears in journals like the Journal of Marketing Management and European Journal of Marketing. Recent projects explore spatial models and macroeconomic impacts on consumer behavior.
Key collaborators include Li Chen, Yiwen Chen, Gary Russell, and Andrew Smith.
- Scientific awards: SSHRC Grant
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