معرفی
Dr Kent Le is a Senior Lecturer and Course Leader for the MA International Fashion Business at the University of East London, School of Arts and Creative Industries. He is also a Visiting Professor of Business of Fashion at Fordham University, New York. Kent specializes in luxury brand management, international fashion strategies, and digital marketing.
- BBA (Hons) Business Administration (2011)
- BA (Hons) English (2009)
- MSc Corporate Communications & Marketing (2014)
- PGCert Teaching & Learning in HE (2017)
- PhD International Marketing (2024)
His research focuses on internationalisation of luxury brands (particularly in China), digital marketing, and cross-cultural communication. Recent work examines post-pandemic sustainable growth factors for luxury brands and digital inequality in luxury fashion technology. He employs qualitative methodologies to analyze cultural adaptation, influencer marketing, and eco-labeling.
Key trends in his publications include:
- Post-pandemic digital transformation in fashion
- Luxury brand strategies in emerging markets
- Augmented Reality (AR) applications
- Sustainability communication
- Cross-cultural marketing
- Influencer credibility dynamics
Scientific awards include:
- 2011 Endeavour Scholarship (Australian Government)
- 2012 Chevening Scholarship (UK Foreign Office)
Kent teaches modules like Luxury Brand Management, Fashion Buying and Trends Forecasting, and Live Consultancy Project/Internship. He serves as an external examiner for institutions across Europe, Asia, and the U.S., including University of Westminster and Domus Academy Milano. He also supervises PhD students in international marketing and luxury brand management.
