معرفی
Jaakko Aspara is a Professor in Marketing at Hanken School of Economics in Helsinki, Finland. With dual doctoral qualifications in Economics and Business Administration (2007) and Industrial Design/Design Management (2009), he maintains an active research profile with 79 research outputs and significant citation impact (22 h-index).
His educational background includes:
- Doctor of Science (Economics and Business Administration), Helsinki School of Economics, Finland, 2007
- Doctor of Arts (Industrial Design/Design Management), University of Art and Design Helsinki, Finland, 2009
- Master of Science (Technology), Helsinki University of Technology, Finland, 2004
Aspara's research spans a diverse range of marketing and business topics with particular focus on consumer behavior, brand management, and the intersection of marketing with finance and design. His work contributes to multiple UN Sustainable Development Goals through business and management research. Recent publications demonstrate his evolving research trajectory from traditional marketing topics toward contemporary issues involving cryptocurrency, tax evasion, and AI in sales contexts.
His scholarly contributions have been recognized with several prestigious awards including the Award of the Advertisers' Fund (2013), Best Paper Award at the AMA Conference (2014), and the Emerald Best Practical Implications Award (2012).
- Award of the Advertisers' Fund 2013: By the Association of Finnish Advertisers
- Best Paper Award, AMA Conference 2014: Summer Marketing Educators' Conference
- Best Paper Award, BAI Conference 2007
- Emerald Best Practical Implications Award 2012
- Recognition Award, Alfred Kordelin Foundation (2014)
Aspara actively participates in academic service including peer review activities, hosting visiting scholars, and contributing to externally funded research projects such as 'Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs' (2021-2023). He has supervised six academic works and maintains active engagement with both academic and public audiences through press contributions and media appearances.
His research network shows strong collaboration patterns across multiple countries, with particular emphasis on topics related to consumers, market dynamics, investment strategies, brand management, and cryptocurrency applications in business contexts.
