Gustav Medberg

Gustav Medberg is a Researcher at Hanken School of Economics in Helsinki, Finland. His work focuses on service management, service marketing, customer experience, and netnography, with a strong emphasis on value creation and destruction in service ecosystems.

Education:

• Doctor of Science (Economics and Business Administration), Hanken School of Economics, 2016
• Master of Science (Economics and Business Administration), Örebro University
• Bachelor of Science (Economics and Business Administration), Örebro University

Research Interests: Medberg explores service logic, customer-centric approaches, and digital communication in services. His studies often bridge theoretical frameworks with practical insights, particularly in retail banking and healthcare services.

Research Trends: Recent publications highlight luxury creation, user-generated communication in services, and the application of netnography. His work spans qualitative methodologies and interdisciplinary applications.

Scientific Recognition:

• Emerald Literati Network Highly Commended Paper Award (2021)
• Emerald Literati Outstanding Paper Award (2019)
• Teaching Award (2018)
• Certificate of Appreciation (2014)

Academic Engagement: Medberg has hosted academic visits, served as a peer reviewer for journals like the Journal of Service Theory and Practice, and presented at international conferences such as the 30th RESER International Congress.