Junghan Kim

Junghan Kim serves as Assistant Professor of Marketing at Singapore Management University's Lee Kong Chian School of Business since 2017, holding a Ph.D. from SUNY Buffalo.

Educational background:

• Ph.D. in Marketing, State University of New York at Buffalo (2017)
• M.S. in Marketing, Yonsei University (2010)
• B.S. in Business Administration, Hongik University (2007)

His research examines visual perception mechanisms in consumer decision-making, focusing on how product visualizations, anatomical depictions, and kinetic properties influence valuation processes. Work spans product design cognition, risk inference from data visualizations, and health communication applications, bridging marketing, cognitive psychology, and engineering design principles.

Publication analysis reveals consistent exploration of visual elements' impact on consumer responses across Journal of Marketing and Journal of Marketing Research, evolving from kinetic property studies to complex structural and animated visualization effects.

Major recognitions:

• Singapore MOE AcRF Tier 1 Grant (2021-2023)
• SMU Dean's Teaching Honor List (2017-2019)
• SUNY-Buffalo Dean's Research Excellence Award (2016)
• Paul E. Green Marketing Award (2016)
• AMA Sheth Doctoral Consortium Fellowship (2015)

Research funding includes competitive MOE grants supporting visual perception studies. Teaching excellence awards reflect effective instruction in marketing analytics and consumer behavior, with mentorship focused on visual cognition applications in product development.