Sara Rosengren

Sara Rosengren is a Professor of Business Administration (Marketing) at the Stockholm School of Economics (SSE), holding the Ica Retailers' Chair in Business Administration, especially Retailing. She serves as Head of the Center for Retailing (CFR) and previously held the role of President of the European Advertising Academy (2021-23).

• Research Focus: Consumer behavior, marketing communications, and retailing, particularly examining transformations driven by digitalization and sustainability.
• Publications: Published in leading journals like the Journal of Marketing, Journal of Service Research, and Journal of Advertising.
• Leadership: Head of Center for Retailing (CFR), former President of the European Advertising Academy.

Scientific Awards:

• Ranked world-leading in marketing creativity (Das et al 2023)
• Top 10 globally and top 3 in Europe for advertising research productivity (Ford et al 2021)
• Best reviewer awards from Journal of Advertising and International Journal of Advertising
• BSc Teacher of the Year (awarded by SSE students)
• Corporate Partners Research Award (SSE)
• Listed as “Most Powerful in Retail” by Market/Icanyheter