Erik Modig

Erik Modig is an Assistant Professor at the Department of Marketing and Strategy, Stockholm School of Economics. He holds a doctoral degree in marketing from SSE (2012) and has been teaching consumer psychology and marketing strategy for over a decade.

• Research Focus: Advertising creativity, consumer psychology, digital attention, and effective communication
• Teaching Role: Course Director for SSE's foundational marketing course (BE201)
• Entrepreneurial Role: Founder & CEO of Marketing Levels, an e-learning company

His research explores how creative marketing communication affects consumer behavior, brand perception, and advertising effectiveness. Key areas include creative signaling, price perception, and ambient marketing's cognitive impact.

• 2018: Awarded Teacher of the Year by SSE students
• 2017: Published award-winning book Bang for the Buck
• 2015: Published book Kontroll on communication psychology