Jonas Colliander

Jonas Colliander is an Associate Professor at the Stockholm School of Economics with joint appointments in the Department of Marketing and Strategy, Center for Retailing, and Center for Security and Resilience. His academic career centers on the intersection of digital media and consumer behavior, with a focus on how social platforms reshape marketing practices and political communication.

His research interests span Social Media Marketing, Consumer Behavior in Digital Environments, Political Communication, and E-Commerce Dynamics. Colliander investigates how consumers respond to marketing through social channels, the reception of political messages in online spaces, and the link between social media engagement and e-commerce outcomes. His work extends to disinformation studies, loyalty programs, and native advertising, reflecting both theoretical depth and practical relevance to contemporary digital challenges.

Analysis of his publication trends (2011-2025) reveals a consistent focus on social media's evolving role in marketing, with increasing emphasis on disinformation dynamics (2019+), influencer marketing ethics (2018-2025), and pandemic-driven consumer shifts (2020). His research bridges academic rigor with industry applicability, particularly in retail contexts through the Center for Retailing.

Teaching responsibilities include BSc courses in market research and marketing communications at SSE. Previously, he led XL, a full-semester MSc course covering marketing communications, branding, and creative business development. His industry engagement spans regular lecturing and consulting for companies across Sweden and internationally.

Research infrastructure centers around the Center for Retailing, where he contributes to understanding digital retail transformations. His work integrates consumer psychology with platform-specific dynamics, particularly examining how social media reshapes traditional marketing paradigms and consumer expectations.