معرفی
Thomas Rudolph is a Full Professor of Marketing and International Retail Management at the University of St. Gallen, where his research focuses on digital transformation in retail, consumer behavior, and innovative business models. His work bridges academic rigor and practical retail challenges, particularly in omni-channel strategies and technology-driven shopping experiences.
Rudolph's research explores consumer inspiration mechanisms, retail innovation in digital environments (including the metaverse), and the impact of subscription economies on traditional retail. Recent studies analyze social media touchpoints, last-mile delivery preferences, and non-monetary gamification techniques to enhance customer loyalty.
His publication record demonstrates consistent focus on emerging retail technologies and consumer psychology trends, with recent work examining how virtual commerce environments reshape managerial decision-making. The absence of reported awards or grants in the source material suggests primary emphasis on theoretical and empirical research contributions.
